The world can't stop
talking about Related!

Rabih Farhat is the CEO and Founder of Related. He’s a product builder at heart who loves turning big program ideas into experiences customers actually enjoy. Rabih works closely with clients and teams to shape loyalty ecosystems that fit each industry and objective then stays close after launch to make sure performance is real, measurable, and sustainable. He’s motivated by one simple outcome: creating moments of happiness for end customers, while helping brands turn loyalty into a true revenue engine.

Diane El Hachem is the COO and Co-Founder of Related. She brings structured, hands-on leadership that turns strategy into day-to-day excellence, making sure programs run smoothly, teams stay aligned, and customers get a seamless experience. Diane partners closely with clients on operations, governance, and continuous optimization, with a strong focus on reliability and long-term value. She’s passionate about building programs people trust and results clients can see in satisfaction, engagement, and growth.

Joelle Ghostine is the CTO of Related, leading the technology that powers secure, scalable, always-on loyalty experiences. She cares deeply about the details customers don’t see but always feel: speed, reliability, and trust. Joelle works closely with product teams, AI Agents, and clients to translate real business needs into a platform that performs at scale, especially in real-time journeys and fintech-grade experiences. She’s passionate about building strong engineering teams and technology that enables better experiences every day